Continuous Improvement Messaging Guide: A Tool for Talking About Continuous Improvement with Educators

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This guide, developed by Mass Insight, is rooted in the findings from rigorous, multistage audience research that sought to understand the perceptions, sentiments, and motivations of school- and district-based educators on the topic of continuous improvement. It provides actionable considerations for CI networks when developing marketing materials and communicating with current and potential network members.

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